A 3M Researcher Worked with University Students to Develop the Post-It

question 289

Multiple Choice

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product process was this product?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) new-product strategy development
• E) concept testing

---

Definitions:

Wheelchair

A chair mounted on wheels, used by individuals who are unable to walk due to illness, injury, or disability.

ADA Guidelines

Standards developed by the Americans with Disabilities Act to ensure accessibility and accommodation for individuals with disabilities.

Accessibility Guidelines

Standards and practices designed to make spaces, services, and resources usable and approachable for individuals with disabilities.

Americans With Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public.