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A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a
Lay Witness
An individual giving testimony in a legal proceeding about facts or what they personally observed, as opposed to expert opinions.
Friendly Witnesses
Individuals who provide testimony or evidence in a trial or hearing, favoring the position of the party calling them.
Actual Facts
Real, confirmed information and details about a situation or matter.
Lay Witness
A non-expert witness who provides testimony in a legal proceeding based on their personal observations or experiences.
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