Figure 10-1 -Consumer Products Are Classified into Four Categories Based on the Categories

question 2

Multiple Choice

Figure 10-1

-Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

• A)amount of money the customer is willing and able to spend.
• B)number of competing or substitute products.
• C)demographics of the consumer.
• D)frequency of purchase.
• E)consumer segmentation characteristics.

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Definitions:

Rating Point

A measurement in broadcasting and advertising that indicates the percentage of the potential audience reached by a particular piece of media content.

Advertising Rates

The cost associated with placing advertisements in various media channels like television, radio, print, or online.

Television Viewership

The number of viewers or audience size that watch television programming at a given time.

Mystery Shoppers

Individuals hired to pose as customers and evaluate the quality of service, product, and environment of retail stores or other businesses.