In Terms of Promotion, Which of the Following Consumer Product

question 191

Multiple Choice

In terms of promotion, which of the following consumer product types stresses product differentiation from competitors but not status?

• A) shopping product
• B) convenience product
• C) specialty product
• D) unsought product
• E) discretionary product

---

Definitions:

Error of Estimation

The discrepancy between a population parameter and its estimate based on a sample.

Sample Size

The number of observations or data points that make up a sample in a study.

Error of Estimation

The difference between a population parameter and its estimate derived from a sample.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of values.