Which of the Following Is a Disadvantage of Employing a Multiple

question 200

Multiple Choice

Which of the following is a disadvantage of employing a multiple products,multiple market segments strategy if not implemented well?

• A)higher sales but lower profits
• B)reduced quality and higher prices
• C)meeting customer needs but at the expense of higher prices
• D)lower prices but with higher production costs
• E)higher quality but lower prices

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Definitions:

Comparator Model

A cognitive theory suggesting that the decision to act is based on comparisons between the expected outcome of an action and the current state.

Conditioned Stimulus 2

A stimulus that originally had no response but becomes conditioned to elicit a response through association with an unconditioned stimulus.

Unconditioned Stimulus Association

The process by which an unconditioned stimulus becomes linked with another stimulus, leading to a natural and automatic response.

Overshadowing

In a compound conditioning situation, the prevention of conditioning to one stimulus due to the presence of a more salient or intense stimulus.