Battery Maker Duracell Introduced a New Product Called the Duracell

question 298

Multiple Choice

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new one was received well by consumers despite being in a different product category This innovation strategy is known as a

• A) brand extension.
• B) radical invention.
• C) product line extension.
• D) disruptive innovation.
• E) product deletion.

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Definitions:

Directly

Pertains to having an immediate connection or interaction without any intermediaries.

Indirectly

In a manner that is not directly done or expressed; involving an intermediary or being achieved through a secondary effect or means.

Debt Securities

Financial instruments that represent a loan made by an investor to a borrower, typically consisting of corporate bonds, government bonds, and other types of loans.

Financial Institutions

Intermediary between savers and borrowers, collecting funds from savers and then lending the funds to individuals, businesses, and governments.