Kimberly-Clark Developed Its Avert Virucidal Tissues That Contained Vitamin C

question 226

Multiple Choice

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

• A) an insignificant point of difference.
• B) too little market attractiveness.
• C) poor execution of the marketing mix.
• D) poor product quality.
• E) incomplete market and product protocol.

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Definitions:

Delirium

An acute, often sudden confusion characterized by altered consciousness, cognitive impairment, and a fluctuation in awareness, typically resulting from an underlying medical condition.

Penetrating Head Injuries

Injuries where an object pierces the skull and enters the brain, potentially causing severe damage and requiring immediate medical attention.

Closed Head Injuries

Injuries to the head where the skull remains intact but the brain is damaged, often leading to temporary or permanent neurological issues.

Neurocognitive Disorder

A general term describing a decrease in cognitive function due to a medical disorder other than a psychiatric illness.