Microsoft Introduced Its Zune Player a Few Years After Apple

question 28

Multiple Choice

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players. Zune sales were very disappointing and Microsoft eventually killed the product. According to the textbook, the primary reason for the Zune's failure was due in large part to

• A)bad timing.
• B)not satisfying customer needs on critical factors.
• C)poor product quality.
• D)an insignificant point of difference.
• E)incomplete market and product protocol.

---

Definitions:

Removing Brain Tissue

A surgical procedure that involves the excision of part of the brain to treat neurological or psychological disorders.

Electric Current

The flow of electric charge through a conductor, typically measured in amperes.

Antidepressant Drugs

Medications used to treat depression by influencing neurotransmitter levels in the brain.

Aerobic Exercise

Physical activity that improves the efficiency of the cardiovascular system in absorbing and transporting oxygen.