The Stage of the New-Product Development Process That Specifies the Features

question 39

Multiple Choice

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

• A) idea generation.
• B) business analysis.
• C) marketing analysis.
• D) product development.
• E) commercialization.

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Definitions:

Volume Discounts

A pricing strategy where the price per unit of goods decreases as the quantity purchased increases.

Economies of Scale

Enterprises gain financial benefits from their size of operations, usually experiencing a reduction in the cost per unit produced as the scale of the operation grows.

Push Strategy

A marketing approach that involves taking the product directly to the customer through whatever means to ensure the customer is aware of the existence of the product.

Logistics Operations

The planning, implementation, and control of the movement and storage of goods, services, or information within a supply chain.