Which of the Following Statements Regarding Segmentation Bases Is Most

question 53

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables,which is more subjective.
• B)Marketers should use segmentation bases in this order to reduce potential costs: behavioral,demographic,psychographic,and geographic.
• C)The identification of psychographic variables is more objective than the identification of demographic variables,which is more subjective.
• D)Behavioral segmentation is based primarily on personality.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Operations Technology

The hardware and software solutions used to manage and improve core operations and processes within a business or manufacturing environment.

Automobile Assembly Line

A manufacturing process in which parts are added to an automobile as it moves from workstation to workstation, each step in the process is completed in a sequence until the vehicle is completed.

Continuous-Process

A manufacturing or production process that operates constantly, without interruption, to produce products or materials.

Organizational Design

The process of structuring an organization's roles, responsibilities, and systems in a way that aligns with its goals and strategy.