Four General Categories Are Used to Segment Consumer Markets

question 195

Multiple Choice

Four general categories are used to segment consumer markets.Which of these is one of them?

• A) supplier segmentation
• B) demand segmentation
• C) industry segmentation
• D) behavioral segmentation
• E) product segmentation

---

Definitions:

Government Scrutiny

The investigation or close examination by governmental bodies into the practices, activities, and policies of individuals, organizations, or industries.

On-line Pharmacy

A platform that allows customers to order and purchase medications and health-related products over the internet.

Issues Management

The proactive process of identifying, evaluating, and dealing with issues that affect an organization, potentially becoming public controversies.

Older Workers

individuals in the workforce who are near or beyond the typical age of retirement, usually considered 65 years and older.