Even Though Primary Data Can Be Especially Valuable to an Individual

question 281

Multiple Choice

Even though primary data can be especially valuable to an individual firm, secondary data are often used because

• A) secondary data are much more up-to-date and tailored to a specific firm or industry.
• B) secondary data, although far more expensive, are also much more reliable.
• C) primary data are usually more costly and time-consuming to collect.
• D) primary data can be accessed by virtually anyone so the information generated loses much of its value.
• E) primary data are less fact and figure based; they are more subjective and therefore more vulnerable to misinterpretation.

---

Definitions:

Markovnikov's Rule

A rule in organic chemistry that predicts the regiochemistry of halogen addition to alkenes, where the halogen atom bonds to the more substituted carbon.

Hydrogen Halides

Compounds formed by the reaction of hydrogen with halogen elements, resulting in hydrogen fluoride, hydrogen chloride, hydrogen bromide, and hydrogen iodide.

Relative Stabilities

The comparative energy levels of molecules or conformations, indicating how likely they are to exist under standard conditions.

Regio-

A prefix indicating the region or position in a molecule where a certain chemical reaction takes place or where certain substituents are located.