The Process of Segmenting a Market and Selecting Specific Segments

question 5

Multiple Choice

The process of segmenting a market and selecting specific segments as targets is the link between the various buyers' or market needs and

• A)industry standards.
• B)government regulations.
• C)top-level management.
• D)controllable environmental factors.
• E)the organization's marketing program.

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Definitions:

Inkjet Printer

A type of printer that squirts ink through tiny nozzles to produce print. Inkjet printers produce high-quality, high-resolution, color output.

Printing

The process of producing text, images, or graphics on paper or other substrates by means of a printer or print device.

Alignment Page

A test page printed by an inkjet printer used to adjust the alignment of the print cartridges for improved print quality.

HDMI

High-Definition Multimedia Interface, a proprietary audio/video interface for transmitting uncompressed video data and compressed or uncompressed digital audio data from an HDMI-compliant source device.