Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

---

Definitions:

Malathion

A chemical compound used as an insecticide, particularly effective against mosquitoes but also posing potential risks to human health and the environment.

Chlorinated Hydrocarbons

A group of chemical compounds that contain chlorine, carbon, and hydrogen, used in industrial applications but known for their environmental persistence and potential toxicity.

Aldrin

A highly toxic substance once used as an insecticide and rodenticide, now banned or restricted in many countries due to its environmental impact.

Dieldrin

A highly toxic, chlorinated, organic compound once widely used as an insecticide and pesticide before being banned due to environmental and health concerns.