Which of the Following Statements Regarding When and How to Segment

question 71

Multiple Choice

Which of the following statements regarding when and how to segment markets is most accurate?

• A) Even if a firm finds uniform needs across all users, it should take advantage of the method to avoid falling behind its competitors.
• B) Market segmentation is only feasible for large corporations; small businesses don't have the resources to engage in the process.
• C) Governments should not attempt market segmentation because the strategy is only applicable for consumer and organizational markets.
• D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E) Market segmentation strategies work less than 10 percent of the time.

Identify factors that pertain to the scope of a business message.

Understand the effectiveness and appropriateness of narrative techniques in business communication.

Comprehend strategies for framing messages when dealing with skeptical or resistant audiences.

Describe the importance and effectiveness of storytelling in business communications.

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Definitions:

STAR Technique

A method used in interviews to answer behavioral question effectively, focusing on the Situation, Task, Action, and Result.

Behavioral Interview

A technique used in interviews focusing on past experiences and behaviors as indicators of future performance.

Nonverbal Messages

Communication conveyed through body language, facial expressions, and other non-linguistic means.

Interview Process

The series of assessments and interactions between a candidate and an organization aiming to hire new staff.