Which of the Following Statements Regarding Segmentation Bases Is Most

question 53

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables,which is more subjective.
• B)Marketers should use segmentation bases in this order to reduce potential costs: behavioral,demographic,psychographic,and geographic.
• C)The identification of psychographic variables is more objective than the identification of demographic variables,which is more subjective.
• D)Behavioral segmentation is based primarily on personality.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Counterconditioning

A behavior therapy technique that involves replacing an unwanted response to a stimulus with a wanted response.

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning, without delving into the underlying psychological causes.

Aversive Conditioning

A behavior conditioning technique in which unpleasant stimuli are associated with undesirable behaviors to discourage those behaviors.

Negative Response

An adverse or unwelcoming reaction to a stimulus, situation, or input.