One Marketing Action That Can Be Taken to Sell a Single

question 178

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

• A)develop and produce another version of the product.
• B)manufacture products that appeal to different markets.
• C)develop separate promotional campaigns.
• D)purchase another firm that has additional products that would appeal to multiple markets.
• E)issue stock to fund additional research and development for new products.

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Definitions:

False-Consensus Effect

The tendency of individuals to overestimate the extent to which their beliefs, values, or opinions are shared by others.

Perceptual Error

A mistake in interpretation arising from inaccuracies in the sensory input or processing.

Self-Serving Bias

A cognitive bias that involves individuals attributing their successes to internal or personal factors and their failures to external or situational factors.

Johari Window

A model used to improve understanding between individuals within a group, which describes four quadrants of self-awareness: open, hidden, blind, and unknown.