Perceptual Map Refers to

question 87

Multiple Choice

Perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

Text Wrapping Setting

Configuration options in word processing and publishing software that determine how text flows around images, shapes, or other objects within a document.

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The visual element in graphical interface applications that allows the user to rotate an object around a point.

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