Kellogg's Has Several Cereals Targeted at Different Types of Users

question 60

Multiple Choice

Kellogg's has several cereals targeted at different types of users.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one,but is worthwhile if it

• A) allows for new product testing.
• B) creates economy of scale.
• C) doesn't reduce quality or increase price.
• D) cannibalizes the earliest products.
• E) stabilizes the sales revenues and profits.

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, self-discipline, and the desire to perform tasks well.

Achievement Oriented

Focused on setting challenging objectives and emphasizing excellence in performance.

Locus of Control

A psychological concept that refers to individuals' beliefs about the extent to which they can control events affecting them.

Business Education

Academic programs focusing on teaching the skills and knowledge required for careers in business, including finance, management, marketing, and entrepreneurship.