The Purpose of the Five Key Steps in Segmenting and Targeting

question 84

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A) identify competitors that provide similar products that satisfy a firm's customers' needs.
• B) provide guidance to reposition a firm's products.
• C) generate new-product ideas for firms that are not growing in market share.
• D) link market needs of customers to the organization's marketing program.
• E) correlate directly to each of the five environmental forces.

---

Definitions:

Cultural Background

The cultural, social, and familial influences that shape an individual's beliefs, values, and norms.

Age

A measure of the time an individual has existed since birth, often used as a significant factor in societal roles, legal status, and eligibility for certain activities.

MLA/APA Formatting

Standardized guidelines for structuring and citing academic documents, developed by the Modern Language Association and American Psychological Association, respectively.

Smooth Transitions

The seamless movement or shift from one idea, section, or stage to another in writing, speech, or activities.