Which of the Following Is Not a Criterion That Would

question 20

Multiple Choice

Which of the following is not a criterion that would support forming market segments?

• A) The ability to assign buyers to a segment is cost-effective and simple.
• B) The result of segmenting will cause an increase in market share or profit.
• C) There are significant similarities among buyers in the market segment.
• D) There is a potential marketing action to reach the segment.
• E) The cost to reach the segment exceeds the expected returns.

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Oregon Vocational Interest Scales

An assessment tool used to measure an individual's interests in various career paths to guide their vocational and educational decision-making.

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An evaluation method that accurately measures what it is intended to measure, ensuring relevance and reliability of the results.