After Establishing the Market Segments and Product Groupings on a Market-Product

question 88

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

• A) fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
• B) estimate, with intelligent guesstimates as necessary, the market size for each cell.
• C) total the vertical columns to identify the greatest marketing synergies and efficiencies.
• D) total the horizontal rows to identify greatest operations/production synergies and efficiencies.
• E) identify a marketing action for every product-market combination in the grid.

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Definitions:

Hypothesis

A preliminary explanation suggested based on minimal evidence to initiate more detailed investigation.

Statistical Tests

Procedures used in statistics to determine the significance or reliability of collected data or observed differences.

Quantitative Research

A systematic investigation technique that focuses on quantifying the collection and analysis of data, often using statistical tools.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.