Figure 8-2 -Consider Figure 8-2. My Pillow Uses Infomercials and Product Demonstrations

question 29

Multiple Choice

Figure 8-2
-Consider Figure 8-2. My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Based on the market research shown in Figure 8-2, which market-product combination should My Pillow target?

• A) stomach sleeper-firm pillow
• B) back sleeper-medium pillow
• C) side sleeper-firm pillow
• D) stomach sleeper-soft pillow
• E) side sleeper-soft pillow

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Definitions:

Victor Horta

A Belgian architect and designer who was one of the most important figures in the Art Nouveau movement.

Louis Henry Sullivan

An American architect, regarded as the "father of skyscrapers" and mentor to Frank Lloyd Wright, who emphasized form following function.

Rodin

Auguste Rodin was a French sculptor known for his expressive and realistic works in bronze and marble, such as "The Thinker."

Sculpted Surface

A surface that has been shaped, carved, or modified to feature a three-dimensional pattern or form, often found in art and architecture.