A Positioning Approach That Involves Seeking a Less-Competitive, Smaller Market

question 164

Multiple Choice

A positioning approach that involves seeking a less-competitive, smaller market niche in which to locate a brand is referred to as

• A) competitive repositioning.
• B) head-to-head positioning.
• C) differentiation positioning.
• D) downsize positioning.
• E) product repositioning.

---

Definitions:

Internal Environment

The elements, circumstances, occasions, and aspects inside an organization that affect its operations and decisions.

Highly Interdependent

A condition or situation where individuals or groups are mutually reliant on each other to achieve goals or outcomes.

Organizational Environment

The combination of external and internal factors that influence an organization's operating situation, including regulations, competitors, economic conditions, and technological advancements.

Foreign Employees

Workers who are employed in a country where they are not citizens.