Commercialization Refers to

question 134

Multiple Choice

Commercialization refers to

• A)the point at which a new product has diffused throughout the marketplace.
• B)the introduction of an offering to sequential geographic areas of the United States.
• C)exposing actual products to prospective consumers under realistic purchase conditions.
• D)the stage of the new-product process that positions and launches a new product in full-scale production and sales.
• E)the point where new-product concepts are transformed into prototypes.