Marketers Use Perceptual Maps as a Means to Display or Graph

question 142

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands

• A)against large market segments in a market-product grid.
• B)against small market segments in a market-product grid.
• C)in virtual space that represents the business or product's time in existence and growth.
• D)in the minds of consumers.
• E)against the revenues generated by other products or brands within the company.

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Definitions:

Active Listening

A communication technique where the listener fully concentrates, understands, responds, and then remembers what is being said.

Interviewing

The process of asking questions and obtaining answers from people, often used in research, journalism, or employment selection.

Lecture Presentation

A formal talk or speech given to an audience or class, often involving educational or informative content and visual aids.

Acknowledges

Acknowledges refers to the act of recognizing or admitting the existence, truth, or fact of something.