Perceptual Map Refers to

question 87

Multiple Choice

Perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

Politicking

The practice of engaging in political tactics or maneuvering within an organization to gain advantage or support.

Performance-based Data

Information or metrics collected based on the actual performance of individuals, groups, or systems.

Task Ambiguity

The lack of clarity or certainty about how to complete a task due to vague or incomplete information.

Negative Politicking

The use of political maneuvers or manipulation within an organization for personal gain, often with harmful effects on team harmony and morale.