Describe the Market Segmentation Process

question 47

Essay

Describe the market segmentation process.

---

Definitions:

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, and symbols.

Tradable Property

Assets that can be easily bought, sold, or traded on various markets.

Suggestive Mark

A type of trademark that suggests rather than describes a characteristic of the goods or services to which it is attached, requiring consumer imagination to discern the nature.

Imagination

The ability of the mind to be creative or resourceful, often referred to in contexts beyond legal or technical definitions.