Test Screenings and Tracking Studies Are Examples of Market Research

question 57

Multiple Choice

Test screenings and tracking studies are examples of market research techniques used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Oscars.
• C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D)identify possible story lines and/or plots for future movie ventures.
• E)reduce uncertainty and improve marketing actions.

Grasp the dynamics of international specializations and economic trends.

Understand the concept of hard currencies and their effect on international trade.

Identify elements that constitute a country's infrastructure.

Recognize the legal framework governing international business, including the Foreign Corrupt Practices Act.

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Definitions:

Sales Promotional Material

Marketing documents or items designed to increase sales or promote the features, advantages, and benefits of products or services.

Remittance Advice

A document sent by a customer to a seller, informing the seller that their invoice has been paid.

Related Merchandise

Products or items that are connected by theme, purpose, or brand, often promoted or sold together to enhance consumer experience.

Direct Approach

A communication style where the main message or intention is presented at the beginning.