Product Repositioning Refers to

question 95

Multiple Choice

Product repositioning refers to

• A)the place a product offering occupies in consumers' minds on important attributes.
• B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C)changing the place an offering occupies in consumers' minds relative to competitive products.
• D)the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
• E)the competitive advantage of one product over another.

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Definitions:

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Performance Management

The ongoing process of communication and feedback between a supervisor and an employee to ensure the achievement of organizational goals.

Annual Performance Appraisal

A yearly review and evaluation of an employee's job performance and overall contribution to a company.

Skills Mismatch

A discrepancy between the skills offered by workers and the skills demanded by employers, leading to inefficiencies in the labor market.