Marketing Research Refers to

question 231

Multiple Choice

Marketing research refers to

• A)the process of systematically collecting and analyzing information in order to define a marketing problem.
• B)the use of information technology to find objective solutions to a marketing problem.
• C)the process of defining a marketing problem and opportunity,systematically collecting and analyzing information,and recommending actions.
• D)the use of subjective data such as interviews and observation to complement empirical data obtained through the use of information technology.
• E)the science of using observable human behavior in order to identify and solve marketing problems.

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Definitions:

Close and Back Up

The process of closing a software program and simultaneously creating a backup copy of the data to prevent loss.

Back Up Current

The action of creating a copy of existing data or system settings to prevent loss in case of system failure or data corruption.

Save As Back Up

Save As Back Up is a process of saving a copy of a file or database under a different name or location to ensure data safety in case of loss or corruption.

Primary Key

A primary key is a unique identifier for each record in a database table, used to ensure that each entry is distinct and retrievable.