Setting Research Objectives and Identifying Possible Marketing Actions That Might

question 141

Multiple Choice

Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?

• A) Collect relevant information.
• B) Develop the research plan.
• C) Develop findings.
• D) Obtain secondary data.
• E) Define the problem.

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Definitions:

Humanistic

Relates to an approach in psychology that emphasizes the study of the whole person and the uniqueness of each individual.

Arousal

A state of physiological and psychological activation or alertness, which can be triggered by stimuli that are perceived as exciting or challenging.

Parasympathetic

Refers to the part of the autonomic nervous system responsible for relaxation, conservation of energy, and slowing down bodily functions.

Sympathetic

Pertaining to the sympathetic nervous system, part of the autonomic nervous system responsible for activating the body's fight-or-flight response.