At a Hallmark Store You Can Find Several Lines of Greeting

question 73

Multiple Choice

At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.

• A) regional
• B) lifestyle
• C) demographic
• D) geographic
• E) psychographic

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