What Marketing Metric Determines Whether a TV Program Such as the Big

question 20

Multiple Choice

What marketing metric determines whether a TV program such as The Big Bang Theory remains on the CBS broadcast TV network?

• A) appeal
• B) cost per ad
• C) rating
• D) poll
• E) frequency

---

Definitions:

Business Report

A document that presents information in a structured format for business purposes, including analysis and recommendations.

Collaborative Project

An endeavor undertaken by two or more individuals or groups working together towards a common objective or goal.

Writing Steps

The stages involved in producing a written document, typically including planning, drafting, revising, and editing.

Organize the Material

The process of arranging or structuring information and resources in a logical, easy-to-follow manner for effective presentation or use.