A ________ Is a Sample of Consumers or Stores from Which

question 237

Multiple Choice

A ________ is a sample of consumers or stores from which researchers take a series of measurements.

• A) representative group
• B) jury of executive opinion
• C) panel
• D) survey of experts
• E) focus group

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Definitions:

Discriminative Stimulus

A stimulus in the environment that increases the probability of a particular behavioral response due to its association with a reinforcement or punishment.

Stop Sign

A traffic sign designed to inform drivers that they must come to a complete stop and not proceed until it is safe to do so.

Positive Reinforcement

Positive reinforcement involves the addition of a rewarding stimulus following a desirable behavior, with the aim of increasing the likelihood of that behavior being repeated.

Negative Reinforcement

A behavioral psychology concept where the removal of an unfavorable event or outcome after the display of a behavior increases the likelihood of that behavior being repeated in the future.