Development Refers to the Stage of the New-Product Development Process

question 151

Multiple Choice

Development refers to the stage of the new-product development process

• A)where initial ideas are generated and discussed.
• B)that turns an idea on paper into a prototype.
• C)where product characteristics and product benefits are selected.
• D)where cross-functional team members and leaders are selected and initial tasks are assigned.
• E)where the first version of a product enters the marketplace.

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Definitions:

Music Downloads

Digital files of songs or albums that can be legally transferred from an Internet site to a user's computer or portable music player.

Streamed Movies

Films that are delivered and viewed over the internet rather than through traditional physical media or broadcast.

Indifference Curve

A graph showing combinations of two goods that give a consumer equal satisfaction and utility.

Utility

A measure of satisfaction or pleasure that people derive from consuming goods and services.