Marketing Managers Must Use the Combination of Data,technology,and Analytics to Convert

question 226

Multiple Choice

Marketing managers must use the combination of data,technology,and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions.Organizations that accomplish this successfully are often referred to as

• A) an external data source specialist.
• B) a results-oriented enterprise.
• C) an intelligent enterprise.
• D) an internal data source user.
• E) an information entrepreneur.

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Definitions:

Disclosed

Information that has been made known or revealed, typically in the context of financial documentation or business operations.

Reportable Segments

Refers to components of an enterprise about which separate financial information is available and evaluated regularly by the chief operating decision maker in deciding how to allocate resources and assess performance.