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The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and
Black Lives Matter
A decentralized movement advocating for non-violent civil disobedience in protest against incidents of police brutality and all racially motivated violence against Black people.
Ethical Challenge
A situation where an individual or organization faces a decision requiring moral judgment, often between profit and societal good.
Co-Optation
A process by which a group absorbs and assimilates new elements, often to prevent them from becoming threats.
Cultural Appropriation
The adoption of elements of one culture by members of another culture, often without permission or understanding of the original cultural significance, leading to controversy and debate.
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