US Appliance Manufacturers Find That Different Customs About Shopping Must

question 124

Multiple Choice

U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used __________ marketing strategy.

• A)a global
• B)a multidomestic
• C)a transnational
• D)a meganational
• E)an international

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Definitions:

Bridget Riley

A British painter known for her work in the op-art movement, creating optical illusions and dynamic visual effects through abstract patterns.

Biomorphic Surrealism

A style of surrealism that incorporates patterns, shapes, and designs inspired by forms and structures found in nature, often evoking an organic appearance.

Louise Bourgeois

An influential French-American artist known for her large-scale sculpture and installation art, exploring themes of family, sexuality, and the body.

Cumul I

An abstract painting by Belgian artist Pierre Alechinsky, characterized by a dynamic composition of gestural lines and color.