A Brand Marketed Under the Same Name in Multiple Countries

question 23

Multiple Choice

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

• A)a transnational brand.
• B)an international brand.
• C)a multinational brand.
• D)a global brand.
• E)a meganational brand.

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Definitions:

Social Security

A governmental program designed to provide financial assistance to people in need, such as the retired, disabled, or unemployed.

Baby Boomers

The demographic group born approximately between the years 1946 and 1964, known for its significant impact on economics, politics, and culture.

Immediate Marketing Environment

This refers to the factors directly influencing a company's capability to serve its customers, including suppliers, intermediaries, customers, competition, and the public.

Macroenvironment

The external and uncontrollable factors that influence an organization's decision-making, and affect its performance and strategies, such as economic, demographic, political/legal, social/cultural, technological, and environmental forces.