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In the organizational buying process, important product or service characteristics include
Extraversion/Surgency
A personality trait characterized by high levels of energy, sociability, talkativeness, and a tendency towards seeking stimulation and company.
High Stimulating
Pertains to environments, activities, or stimuli that are rich in sensory input and can elicit strong physiological or psychological responses.
Temperament Stability
The consistency of an individual's mood, disposition, and behavioral tendencies over time.
Temperamental Style
Individual differences in emotional reactivity and self-regulation that are present from birth and form the basis of personality.
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