Global Consumers Refers to

question 66

Multiple Choice

Global consumers refers to

• A)all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
• B)customers within a nation who consider the entire world a single marketplace.
• C)consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
• D)consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures.
• E)multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

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Definitions:

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