If You Were Responsible for Marketing Communications at a Company

question 88

Multiple Choice

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have a second fluent French speaker translate the French into American English.

• A) back talk
• B) back translation
• C) double talk
• D) double entendre
• E) double indemnity

---

Definitions:

Capital

The financial resources used by a business to fund its operations and growth, including equity and debt.

Income Statement Accounts

Accounts that are included in the income statement, showing revenues and expenses for a specific period.

Purchases Returns

Transactions where a buyer returns goods previously purchased to the seller, often due to defects or other issues, resulting in a credit to the buyer's account.

Sales Returns

Goods returned by the customer to the seller for a refund or credit, typically due to defects or other dissatisfaction.