3M Company Executives Were Perplexed When the Company's Scotch-Brite Floor-Cleaning

question 83

Multiple Choice

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino

• A) custom.
• B) value.
• C) demographic pattern.
• D) belief.
• E) idiosyncrasy.

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Definitions:

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial.

Economic

Pertaining to the production, distribution, and consumption of goods and services, as well as the management of money and resources in a region or country.

Social

Relating to society or its organization, or pertaining to human interactions and relationships.

Environmental

Relating to the natural world and the impact of human activity on its condition, or the surroundings and conditions in which a person, animal, or plant lives or operates.