The Parthenon Evokes Strong Feelings from Consumers in Greece and Is

question 187

Multiple Choice

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

• A) cultural symbol
• B) anthropomorphic code
• C) back translation
• D) semantic representation
• E) civil analysis