Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 209

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product customization
• C) product adaptation
• D) dual adaptation
• E) dual integration

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Definitions:

Detailed Salesperson

A salesperson who emphasizes providing thorough information and explanations about products or services, ensuring customers have all the details they need to make informed decisions.

Service Salesperson

An individual who sells intangible products or services, focusing on meeting the needs and solving the problems of customers.

Sales Engineer

A professional who has both technical knowledge and sales skills, responsible for selling complex technical products or services.

Heavy Equipment

Large and heavy machinery used in construction, mining, and other industries that require substantial power and force.