Global Companies Have Five Strategies for Matching Products and Their

question 93

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

• A) product adaptation.
• B) product invention.
• C) brand adaptation.
• D) product extension.
• E) product integration.

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Definitions:

Human Beings

Members of the species Homo sapiens, characterized by their ability to think, reason, and create complex cultures.

Reflective

Engaged in, involving, or characterized by deep thought or contemplation.

Biologically Alive

A state characterized by the capacity for growth, reproduction, functional activity, and continual change preceding death in living organisms.

Purpose

The reason for which something is done or created or for which something exists.