Supplier Development Refers to

question 126

Multiple Choice

Supplier development refers to

• A)the deliberate effort by suppliers to build relationships that shape buyers' needs, as well as the needs of ultimate consumers.
• B)the practice of dividing large orders among several suppliers rather than a single one to avoid possible manufacturing delays due to bad weather, plant mishaps, union issues, etc.
• C)the deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers.
• D)the practice of establishing a close relationship with one supplier rather than many to ensure loyalty and preferential treatment when filling exceptionally large orders.
• E)the shift of a firm from supplier to manufacturer when repeated experience with a product and excellent buyer/seller relationships make the change both feasible and profitable.

Recognize unethical marketing practices and their impact on consumer perceptions.

Explain the match-up hypothesis and its application in marketing communications.

Understand the use and effectiveness of different types of advertising appeals.

Identify and explain biases in advertising and their impact on consumer perception.