Five Situational Influences Have an Impact on a Consumer's Purchase

question 176

Multiple Choice

Five situational influences have an impact on a consumer's purchase decision process.One of these is

• A) competitive offerings.
• B) motivation.
• C) core values.
• D) brand loyalty.
• E) social surroundings.

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Definitions:

Geometric Average Rate

The average rate of return that accounts for compounding over a specified time period.

Stock

A type of investment that represents ownership in a corporation, giving the holder a claim on part of the corporation's assets and profits.

Standard Deviation

A statistical measure that quantifies the variation or dispersion of a set of data points.

Population

A group of individuals, items, or data from which a statistical sample can be drawn for analysis.