Figure 5-1 -The Third Stage in the Consumer Purchase Decision Process Involves

question 227

Multiple Choice

Figure 5-1

-The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step for the ultimate decision.What is this stage called?

• A)postpurchase behavior
• B)alternative evaluation
• C)purchase decision
• D)problem recognition
• E)information search

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Definitions:

Arousal Theory

A theory of motivation that posits individuals seek to maintain an optimal level of arousal, not too high or too low.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences through study, experience, or teaching.

Unlearned Behavior

Innate actions or responses that are not acquired by learning or experience.

Homeostatic Mechanism

The physiological process by which internal systems of the body maintain a stable, balanced state in response to external changes.